In today’s modern digital content landscape, the name of the game is quickly becoming speed. If you can be the first brand, the first creator, or simply the first voice to be in on a new trend or concept, you can find great success.
Yet, while audiences demand content at their fingertips, it’s also unrealistic for many brands and creators to be able to constantly put out content 24 hours a day, seven days a week.
The usual compromise that many in the marketing industry find is to try to be as quick and responsive as possible, but to also streamline their workflows and maximize their reach and efficiency. The solution many marketing teams and creators have found is to create once and publish everywhere. By streamlining your content repurposing workflow, you can maximize reach and efficiency, distributing your work as cross-platform content across multiple channels without constantly starting from scratch.
Regardless of whether you’re a solo creator or a part of a marketing team or agency, the benefits of a create once, publish everywhere approach to social media are immense. Let’s explore how you can unlock the power of a cross-platform content strategy and how pre-cleared music licensing from Soundstripe can be an easy and efficient part of your process.
Exploring the power of repurposing content
In the old days of online digital content, brands and creators alike took a single-platform focus to their content. YouTube is the obvious example of a dominant social media platform where most channels have historically created content 100 percent for the platform.
Today, brands and content creators are becoming savvy about cross-posting on social media. Platforms are becoming increasingly similar, with short-form, vertical video dominating feeds, making repurposing content for social media more effective than ever.
There are also more tools available for all types of creators than ever before. If you’re producing a podcast, for example, you can post long-form content on your podcast channels, while also cutting together short-form video clips to share on different apps.
Important platform-specific content tweaks
That said, cross-posting isn’t as simple as it seems. Meta makes it easy to share between Facebook and Instagram, and plenty of tools let you post across multiple platforms at once. But despite the similarities, each platform has its quirks—so it’s worth making at least a few tweaks.
Creators should consider slight adaptations for different platforms to best match aspects such as video dimensions and formats, as well as the other titles and post guidelines and best practices, and to match the tone and vibe of each app.
A best practice for many would be to export once, but post individually on each platform. That way, you can make changes to some of the more nuanced elements, such as thumbnails, titles, video descriptions, and how you present your content to your different audiences.
What you need to know about music licensing across platforms
Another major challenge for many brands and content creators who haven’t done their homework will be with the music they use in their videos and how they license their songs and sound effects for multi-platform posting.
If you were to license music directly from a musician or record label to use in a video, you should make sure that your licensing agreements cover broadcast and sharing of your content across these different platforms.
If you’re not properly licensing your music, your content is at risk of DMCA takedowns, demonetization, mutings, or even having your channel or accounts banned. Your best bet to help navigate the unique copyright rules and guidelines of each of the major social media platforms is to find pre-cleared, fully-licensed royalty free music from trusted music licensing resources like Soundstripe.
How Soundstripe simplifies cross-platform licensing
At Soundstripe, we offer a creator-first approach to licensing that allows solo creators, freelancers, brands, or agencies to get unlimited licensing under a single subscription.
Soundstripe offers high-quality, royalty-free music that has been pre-cleared for all major social media platforms.
Along with our full music library, which features nearly 60,000 tracks from Grammy-winning talent and rising independent musicians, all of our music is polished by pros in Nashville and perfect for all types of projects.
For cross-posting, numerous tools and integrations are available to streamline your workflow, offering direct licensing options, curated playlists, and a wide range of genre tags and filters to explore.
Recommended best practices for publishing across channels
As far as best practices go for publishing your content across multiple channels, here are some tidbits to keep in mind as you work to streamline your workflow.
Our first piece of advice would be to develop a checklist for where and how you’d like to distribute your content. For example, you could include options like YouTube, Instagram, Facebook, Twitter/X, LinkedIn, as well as other options within those like YouTube Shorts, Instagram Reels, and others.
From there, you can work to develop your own best practices for what formats and specs you prefer for each platform, making reusing content easier and more efficient. They’re all quite similar, but adjusting some elements slightly could be beneficial.
You can also do your research, and perhaps experiment a bit, with how often you’d like to post to each of your different channels. You might find that some platforms reward lots of posts each day, whereas others might do better when your content is more sporadic.
Whatever you think is best, make a schedule. This can help you keep tabs on what you have coming up, but it will also be very beneficial for tracking results, which could be your best bet for dictating your posting plans.
Start creating once and publishing everywhere today
With all of the advice above, hopefully you’ll be in a great position to expand your social footprint across more than just one social platform. There are no wrong answers as to what the proper channels are for you, but it’s undoubtedly a fun journey to explore and see where you might find some untapped results.
Also, with Soundstripe’s worry-free music licensing, you’ll be able to rest assured that your content will be safe and protected wherever you post. Check out the Soundstripe audio library to get started.
