Choosing the right music for your video assets should be an intentional act that builds your brand and supports its sonic identity, but too often, it’s a gamble. If you work for an iconic company like Nike or McDonald’s, you likely have a clearly defined sonic brand, but enforcing it across hundreds of team members, agency creatives, and contractors is a Herculean task—and monitoring consistency across thousands of individual assets and campaigns is nearly impossible.
And if you don’t work for one of the biggest brands in the world? Your sonic identity may be an afterthought. Some marketers don’t fully realize how much song choice shapes perception, and even those that do rarely have the resources to establish or maintain a sonic brand. Either way, the process too often comes down to instinct, taste, or trial-and-error—leaving creative teams to guess whether a track will truly connect with their audience. In a world where brand storytelling is more competitive than ever, that guesswork can mean missed opportunities.
Enter OnBrand by SoundOut, now available in Soundstripe’s Enterprise plan. Built on the foundation of music psychology and consumer research, OnBrand uses over 500,000 data points and years of scientific study to identify songs proven to evoke emotion, align with brand values, and maximize campaign impact. It’s not just AI—it’s evidence-based insight into what makes music resonate.
With OnBrand, brands can move past uncertainty and create campaigns with confidence, knowing every soundtrack is strategically chosen to strengthen identity and drive emotional connection. This is more than a tool—it’s the future of brand sound, where data and creativity work hand-in-hand to elevate storytelling.
Sonic branding: Your brand’s voice, in sound
Every brand has a visual identity—logos, colors, typography—but sound is just as essential. Sonic branding is the intentional use of music, sound effects, and tone to create a recognizable audio signature. Think of the Mac start-up chime or the nostalgic score that opened Disney VHS tapes—just a few notes can instantly bring a brand to mind.
And the impact goes beyond memory: brand recall nearly doubles when music is present in social media ads, and a strong sonic strategy can account for a third of a consumer’s brand preference.
The challenge is consistency—keeping that identity intact across countless pieces of content, creators, and channels. That’s where OnBrand comes in. Acting as your sonic brand guardian, it analyzes your brand personality and campaign goals to recommend tracks that fit your unique audio identity. Whether your content lives on TikTok, YouTube, or broadcast TV, OnBrand ensures your sound always stays true to your brand’s voice—every time, no matter who’s creating it.
Why your brand needs a sonic strategy
In today’s content-saturated world, the right soundtrack can be the difference between blending in and making an impact. With 20 million videos uploaded to YouTube daily and Shorts drawing over 70 billion views, competition for attention is fierce. Under tight deadlines and endless choices, music is often chosen out of convenience or personal preference–or overlooked altogether—leading to missed opportunities to truly connect.
OnBrand changes that. It gives you a research-backed way to select tracks that:
- Drive the desired emotional impact among your audience
- Reinforce brand identity
- Stay consistent across every touchpoint
From social clips to national ad spots, OnBrand helps you establish a sonic signature that your audience will remember.
Bring your brand to life with data-driven sound
OnBrand makes it simple to bring your brand’s sound to life. Start by creating a brand profile through a quick questionnaire or by selecting from curated emotional and tonal attributes like uplifting, playful, or mysterious. Already use a universal brand archetype like The Hero or The Lover? You can select that, too!
From there, OnBrand scans Soundstripe’s catalog and delivers AI-ranked matches that align with your profile or campaign goals—backed by more than five years of music psychology research. Each of our thousands of songs gets a unique BrandMatch score by percentile fit—for example, the same track could score 99% for Nike but only 25% for McDonald’s—so your creative team can move fast and confidently defend every musical choice with data. You can also balance brand consistency and campaign tone with a simple slider (e.g., 60% brand, 40% campaign), giving teams both guardrails and flexibility.
Prefer vocals or instrumentals? Seeking aggressive tracks that aren’t rock or rap? OnBrand’s granular filters make it easy to tailor song suggestions to your content style. Set your parameters and ensure you only receive high-scoring results you can actually use.
Once you’ve got your matches, you can easily preview, shortlist, and share tracks knowing each choice is optimized for impact, brand alignment, and ROI. When you’re ready to commit, instantly download the winning track from the Soundstripe library.
Who it’s for
OnBrand was built with today’s content creators in mind. Whether you’re leading marketing strategy, editing videos, running social channels, or producing for clients, OnBrand helps you move faster while staying true to your brand.
Here’s how it’s designed to work for you:
- Marketing leaders: Keep your brand’s sound consistent and high-performing across every channel.
- Video editors: Cut search time, nail the vibe faster, and speed up approvals.
- Creators & social media managers: Post daily without sacrificing brand integrity or emotional punch.
- Agencies & production companies: Deliver data-backed, brand-aligned music that wins client trust.
The benefits are clear with OnBrand. You can cut down on guesswork by choosing tracks backed by data rather than instinct, streamline your workflow to reduce revisions and speed up approvals, and boost ROI with music proven to resonate with your audience. Most importantly, you’ll keep your brand’s sound consistent across every platform, team, and campaign.
Consistent. Creative. OnBrand.
With OnBrand, every track in your project is chosen for a reason—and that reason is results. Whether you’re telling your brand’s story on TikTok, in a sales video, or during a Super Bowl ad, your music will do more than fill the silence. It will work harder for your message, your audience, and your brand.
Other platforms give you filters. OnBrand gives you confidence. What once cost brands thousands of dollars per track in validation research is now included in your Soundstripe Enterprise plan.
OnBrand is now available for all Soundstripe Enterprise customers. Explore the Soundstripe audio library to find your perfect song. If you’re not an Enterprise customer, talk to the Soundstripe sales team now.
